About Me

Born and raised in Honolulu, Hawaii, I embarked on an exciting journey to New York City for a new challenge in my personal and professional growth.

We are Enigma

We want to make templates that companies use to run their business

We’re a software technology company based in London, founded in March 2019.
We focus on innovations, quality, and community.

Our goal is to make the best templates in the marketplace. We try to focus more on the quality and usability of our products to make customers happy.

3+
years experience in product management
$25K
MRR
30K
customer retention rate

About me

I work collaboratively with teams to uncover the most effective and efficient way to achieve our needs.

My multi-faceted background of marketing and tech has made me a dynamic and flexible product manager. I am also a Certified ScrumMaster®, Certified Scrum Product Owner® and an Agile practitioner when it comes to software development, thus naturally inclined to streamline internal processes. I am currently seeking awesome people or teams to build great products with!

Clients

My passions

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What I can offer

Product Management
Product Management experience

As a product manager, I have owned the product development cycle end-to-end, validated hypothesis with functional MVPs and tests, defined product strategies and roadmaps, managed key stakeholders, made data-driven decisions that aligned with business goals and most importantly, have always advocated the customer. The types of products I have worked on include subscription-based SaaS, e-commerce, advertising/marketing, CMS, data and insights products, along with internal platforms.

Core competencies
  • Create the product strategy and manage the product roadmap
  • Draft and maintain Product Requirement Documents
  • Gather software product requirements from various stakeholders
  • Translate product requirements into features and break out into user stories
  • Author user stories, equipped with func specs, UAT, error cases, mockups, wireframes, user flows, diagrams, etc.
  • Conduct user research and user testing to gather feedback
  • Competitor and market research and analysis to inform product strategy
  • Run Agile events (i.e. Backlog Grooming, Sprint Planning, Review, Retrospectives, Product Demos, Daily standups)
Tools and skills used
  • Software Collaboration: Atlassian (JIRA, Confluence, Bitbucket), Trello, Notion, Airtable, Roadmunk, Aha!
  • UX/UI Design for wires, prototypes, mockups: Lucidchart, Draw.io, Balsamiq, Proto.io, InVision, Figma, Sketch
  • Tracking and Measurement: Heap, Metabase, Segment.io, Google Analytics, Google Data Studio, Google Tag Manager, FullStory
  • Experimentation and A/B Testing: Optimizely, Alpha
  • Customer Experience: Zendesk, Intercom, Typeform
Products I've worked on
  • Subscription-based marketing and insights SaaS product enabling omni-channel campaign execution for localized programmatic and social media advertising with smart reporting capabilities (3x3 Insights)
  • Mobile-first reporting product (3x3 Insights)
  • E-commerce beverage alcohol marketplace (3x3 Insights)
  • Insights reporting dashboard and internal tooling (3x3 Insights)
  • Digital Securities Platform to allow accredited investors and businesses purchase and exchange security tokens (ConsenSys)
  • Utility Token Sale Platform to allow qualified users safely purchase utility tokens for vetted blockchain projects (ConsenSys)
  • Collaborative CMS for NYT's in-house brand marketing agency editors and designers to create custom branded digital products for advertising clients (The New York Times)
Agile Technical Project Management
Agile and Technical Project Management experience

As a Certified ScrumMaster® and Certified Scrum Product Owner® with the Scrum Alliance, I take pride in being a trained Agile practitioner having directly managed co-located and remote engineering teams at The New York Times (aka nytDEMO -- which stands for data, engineering, measurement, and optimization) and at various startups.

I have successfully implemented Agile software development processes to get software development teams fully set up on scrum ceremonies/events and to use effectively use software project management tools to manage their sprint cycles, documentation, estimation, release schedules, QA processes, and measure dev velocity to optimize efficiency.

I have even been able to apply Agile project management best practices company-wide to have our data pipeline, sales and marketing teams to improve their own operational efficiency. The result has shown an increase in productivity, and decrease in the number of meetings and overall miscommunication.

Tools and skills used
  • Agile (Scrum, Kanban)
  • Atlassian (JIRA, Confluence, Bitbucket)
  • Trello
  • GitHub
  • Waffle.io
  • Zapier
  • Asana
  • Roadmunk
  • Notion
  • Airtable
  • Lucidchart
Marketing & Growth
Marketing, Advertising, and Communications experience

I began my professional career in marketing, advertising and communications, with a mix of both in-house and agency roles over five years.

My agency experience consisted of being in both client-facing (account executive) and production roles (interactive project management) at large agencies, such as T Brand Studio of The New York Times and MVNP (an Affiliate Agency of DDB Worldwide), and at smaller, nimble boutique agencies.

My in-house marketing experience consisted of building, maintaining and executing strategies for brand development and integrated marketing campaigns for companies in a variety of industries, including media (broadcast, publishing), education, food & beverage, nonprofits, and energy & renewables.

Core competencies
  • Managed marketing budgets of up to $500,000
  • Created integrated marketing and sales strategies for lead gen and to grow platform user base
  • Developed and managed email marketing campaigns and automations end-to-end
  • Organic — Implemented SEO strategies, including optimizing websites, developing content marketing strategies based on targeted keywords, backlink outreach, etc.
  • Paid — Set up and monitored SEM and paid social media ad campaigns for various clients
  • A/B and multivariate testing with email marketing, landing pages, online ads, etc.
  • Event management and coordination
  • Public relations assistance (i.e. media training to executives, drafting press releases for media and community outreach, etc.)
Tools and skills used
  • Websites: Shopify, Webflow, Wordpress, Magento
  • Analytics: Google Analytics, Google Tag Manager, Google Data Studio
  • SEO/SEM: Google Ads, SEMrush, Uber Suggest, Keyword.io
  • Lead Gen: Unbounce, HubSpot
  • Sales: Salesforce
  • Email Marketing: Drip, Mailchimp, Mandrill, SendGrid
  • Social Media and Content Management: Facebook Business ad manager, Twitter ads, LinkedIn ads, Hootsuite, CoSchedule, Airtable
  • Public Relations: PR Newswire
Front-end Development
Front-end web development experience

As a technical product and project manager, I work to keep my technical skills up-to-date with the latest programming languages, libraries and frameworks so that I can best collaborate with and occasionally contribute to the development team.

Languages, frameworks, and tools used
  • HTML/CSS
  • JavaScript
  • React.js
  • Node.js
  • MongoDB
  • Express.js
  • Bootstrap
  • Git (GitHub, Bitbucket)
  • Python

My background

January 2018
The promotion of our dev team into NYT's Ad Product & Innovation department catalyzed my career into Product Management. With our team now responsible for the development of NYT's ad product portfolio, it got me to hone in on my product sense.

Fortunately, my transferrable skills in agile project management (running scrum events, working with cross-functional design & development teams at agencies to build effective advertising/marketing products for clients) and marketing (developing targeted customer-centric marketing campaigns, managing ad budgets/timelines, running A/B tests to optimize performance), allowed me to make a fairly easy transition to break into this exciting new field.
December 2016
In October 2016, I made a major life change, packed up my bags, and moved to New York City. I hustled to secure an apartment and land a job as a hybrid Project Manager/Developer at The New York Times' in-house brand marketing agency, T Brand Studio.
November 2014
In May 2014, I enrolled into the second cohort of DevLeague, Hawaii's first engineering bootcamp to learn full-stack JavaScript development. The completion of this program allowed me to successfully redirect my career into tech to land my role as Interactive Project Manager at MVNP, one of Hawaii's largest ad agencies,

Featured projects

In addition to my full-time gig as a product manager, I enjoy building and developing products and companies for startups in industries I am passionate about, including education, film.

Ubran Parti

Urban Parti (UP) is neighborhood planning lab and innovation studio with a focus on dense urban areas. UP incubates new spaces, products and tools that are critical to the well-being of our neighborhoods and cities.

As an early member of its team, I worked to set up its initial branding, website, and bootstrapped tools to launch and grow its community.

FE&D

Film Education & Development (FE&D) educates and guides creators to implement effective film financing strategies to their projects. In addition to education, FE&D offers executive development services to help creators produce, package, and market their films/series for successful financing and distribution.

As one if its founding members, I set up and managed all marketing, operational, and technological aspects for the company. My contribution included developing and launching FE&D's online course product and executing marketing and growth strategies to grow MRR.

MRX

MRX is a global film and television rights marketplace for filmmakers and The platform works to streamline the sales and distribution deal process from months to days.

My contribution to the founding team of the startup included providing product consultation to improve UX and product design. I also helped to set up of all initial marketing, branding, and design/development of pitch deck for seed round capital raise.

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Do you have a project in mind?

Feel free to schedule a connection call or coffee chat with me in the link below to see how we can work together. I look forward to connecting with you.
Get in Touch