Marketing, Advertising, and Communications experience
I began my professional career in marketing, advertising and communications, with a mix of both in-house and agency roles over five years.
My agency experience consisted of being in both client-facing (account management) and production roles (tech project management) at large agencies, such as T Brand Studio of The New York Times and MVNP (an Affiliate Agency of DDB Worldwide), and at smaller, nimble boutique agencies.
My in-house marketing experience consisted of building, maintaining and executing strategies for brand development and integrated marketing campaigns for companies in a variety of industries, including media (broadcast, publishing), education, food & beverage, nonprofits, and energy & renewables.
Core competencies
Managed marketing budgets of up to $500K
Created integrated marketing and sales strategies for lead gen and to grow platform user base
Developed and managed email marketing campaigns and automations end-to-end
Organic — Implemented SEO strategies, including optimizing websites, developing content marketing strategies based on targeted keywords, backlink outreach, etc.
Paid — Set up and monitored SEM and paid social media ad campaigns for various clients
A/B and multivariate testing with email marketing, landing pages, online ads, etc.
Event management and coordination
Public relations assistance (i.e. media training to executives, drafting press releases for media and community outreach, etc.)
Tools and skills used
Websites: Shopify, Webflow, Wordpress, Magento
Analytics: Google Analytics, Google Tag Manager, Google Data Studio, Google Optimize
SEO/SEM: Google Ads, SEMrush, Uber Suggest, Keyword.io
Lead Gen: Unbounce, HubSpot
Sales: Salesforce, Zendesk Sell
Email Marketing: Mailchimp, Mandrill, SendGrid, Klaviyo, Drip
Social Media and Content Management: Facebook Business ad manager, Twitter ads, LinkedIn ads, Hootsuite, CoSchedule, Airtable